Market Access
Current Landscape of Market Access
for Life Sciences companies
Challenge
Navigating the reimbursement landscape requires demonstrating the product's value beyond cost, understanding its real-world effectiveness, and distinguishing between buyers, payers, and consumers to optimize market access.
Solution
ciPARTHENON™ enhances market access with Value Driven Pricing and Contracting Apps that Apps leverage AI/ML models to analyze real-world data, ensuring treatments are priced and promoted based on their true impact. The Payer 360 App facilitates understanding and addressing diverse stakeholder value drivers, enhancing collaboration for unrestricted market access.
We solve for all your needs in the
Commercial Analytics Space
Competition focuses on specific business functions(s), not the entire spectrum and therefore, doesn’t solve the problem of point solutions and functional silos.
POWERED BY
ciPARTHENON
Payer 360
The Payer 360 app provides a comprehensive view of payer metrics, including TRx, NRx, Dispensed Abandoned, and NBRx, along with coverage information. It allows detailed analysis by geography and Pharmacy Benefit Manager (PBM), offering insights into specific trends and variations.
Conversion Maximizer
Conversion Maximizer is designed to enhance the conversion rate of brand claims. This solution provides a real-time overview of a brand's claim performance, offering insights into denial reasons. The primary focus is on identifying opportunities to maximize claim approvals, ultimately aiming to improve the success rate of submitted claims and increase overall acceptance and approval of brand claims.
Pull Through Maximizer
Pull Through Maximizer is primarily built for the field force. It assists them in pull-through marketing efforts by helping them create marketing material. The app is dynamic and allows field employees to customize flyers with geography-level payer-channel coverage information. This helps them showcase the superior coverage of drugs.
Access growth Maximizer
This app helps measure the growth potential of a brand by comparing it to similar organizations in the current access environment. It gives sub-national managers, payer account managers, and the field force real-time insights on new opportunities for brand growth.
Precision Pull Through marketing
This app predicts healthcare professionals (HCPs) who are likely to prescribe after a formulary access win. Users can take advantage of the specialized machine learning (ML) tools and use the prediction algorithm within three weeks after the access win. It also helps measure how likely each healthcare professional (HCP) is to prescribe, which helps prioritize the field team's efforts.
Formulary Event Analyzer
This app shows both major and minor disruptions related to formulary access changes. It helps users understand these events and rank their impact on product market shares. Powered by ciPARTHENON™, this app is a useful tool during contract negotiations to achieve the best market access.
Payer Spine
This app serves as a single source of truth for integrating plans, formularies, payer entities, and Pharmacy Benefit Managers (PBMs). It combines insights from field teams with third-party data to give an accurate view of the account hierarchy among payers, plans, PBMs and Managed Care Organizations (MCOs). Powered by ciPARTHENON™, this app highlights the differences between national and regional payer plan access changes.
Comprehensive Deal Analytics
This app serves as a helpful guide throughout the entire deal process, helping users succeed in pull-through efforts. Customized analytics pathways help build and generate appropriate market and payer-relevant insights from the pre-deal phase to the post-deal proactive HCP identification phase. It assists in identifying the incremental opportunities associated with access wins and further shows a rational, responsible way to distribute the opportunity across HCPs.
Advanced Pre-Built Visualisations to Surface
Insight with Speed
- Ready to deploy pre-built modules.
- Set notification and alerts
- Customized view across modules
