Commercial Analytics Cloud for Life Sciences
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40+ Ready to Deploy Vertical Apps on ciPARTHENON™ Cloud are helping Life Sciences Companies elevate Patient Care and Customer Engagement
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Trusted By organizations like yours:
Built by Life Sciences Experts for Life Sciences Organizations
- Pre ciPARTHENON
- Post ciPARTHENON
Life Sciences Commercial Analytics is dependent on siloed functional systems, point-solutions, and antiquated systems built by internal groups and legacy consulting companies
ciPARTHENON eliminates point solutions and functional silos to accelerate proactive insight generation while dramatically reducing operational costs.
We solve for all your needs in the
Commercial Analytics Space
- Commercial Operations
- Marketing & CX
- Market Access
- Commercial Analytics
- Information Management
Affiliation & Target Validation
Adjusts healthcare professional and organization relationships in real time for accuracy. Verifies provider suitability with nationwide insights, supporting field teams in refining engagement strategies.
Call Plan Management
Alignment Maintenance
Incentive Compensation Administration
Streamlines incentive compensation management for field representatives, aiming for a 70% reduction in report processing time. Focuses on transparency and data accuracy to enhance productivity and minimize errors.
Salesmate AI
Field Alerts
Delivers real-time, territory-level patient data insights, including drug usage, prescriptions, and rejections. A vital tool for monitoring sales rep activities and reporting comprehensive details on field interactions and patient engagement.
Allocation Management
Helps in strategic resource planning across commercial initiatives, allowing users to edit sales affiliations and update crucial information for informed decision-making, maximizing impact on sales and marketing activities.
Sales Force Sizing
Optimizes sales team sizing focusing on flexibility and ROI. Features include automation, efficient input management, scenario analysis, and comprehensive reporting, enhancing decision-making clarity and agility.
Sentiment Analysis
Gauges emotions in text data, classifying sentiments as positive, negative, or neutral and detecting specific emotions. Visualized results aid marketers in understanding audience emotions, building stronger relationships.
Next Best Action
Optimizes marketing strategies by integrating data hub operations, channel execution, ROI, and budget planning simulation, enhancing customer engagement and impactful outcomes.
Digital Marketing Performance Tracking
Provides systematic analysis of key metrics to measure and optimize campaigns for improved ROI and data-driven decision-making, empowering marketers to fine-tune strategies and enhance campaign effectiveness.
Sampling Optimization
Optimizes sampling approaches with solutions for audience selection, distribution enhancements, sample adjustments, and data analysis to boost marketing impact.
Omnichannel Insights
Integrates multiple channels for a unified customer experience, featuring ML model selection, budget simulation, and scenario comparison for customer behavior analysis. Boosts customer satisfaction and ROI by personalized, consistent experiences.
Social & GenAI Intelligence
Assists in extracting insights from user feedback across social platforms, aiding decision-making. Adds capability to input user-specific products for tailored analysis.
Customer360
Integrates CRM, Sales, Claims, and Marketing data for comprehensive customer profiles, optimizing touchpoints for meaningful engagement.
Payer 360
Offers a comprehensive view of payer metrics like TRx, NRx, and coverage information, enabling detailed analysis by geography and Pharmacy Benefit Manager (PBM) for insights into trends and variations.
Conversion Maximizer
Enhances brand claim conversion rates by providing a real-time overview of claim performance, including denial reasons. Focuses on maximizing claim approvals to improve the success rate of submitted claims and increase overall acceptance.
Pull Through Maximizer
Designed for the field force to aid in marketing efforts by enabling the creation of customized marketing materials. Tailor flyers with geography-level payer-channel coverage information, highlighting the superior coverage of your drug.
Access Growth Maximizer
Quantifies growth potential by benchmarking entities against similar ones within the current access landscape.
Precision Pull Through Targeting
Predict HCPs likely to prescribe after formulary access win for precision targeting.
Formulary Event Analyzer
Analyses formulary access changes for macro and minor disruptions, aiding strategic decision-making.
Payer Spine
Unified platform for integrating plans, formularies, payer entities, and PBMs, ensuring a single source of truth.
Comprehensive Deal Analytics
Guides deal strategy throughout the lifecycle, enabling success via comprehensive pull-through efforts and analytics.
Forecasting Suite
Leverages advanced analytics and modeling for accurate demand and sales forecasts, aiding in market anticipation, inventory optimization, and production planning with predictive modeling for strategic decisions.
Dynamic Targeting
Analyzes and updates data for improved HCP target selection based on multiple factors, with dynamic adjustment of target lists for efficient marketing resource allocation and enhanced healthcare professional engagement.
Launch Performance Tracking
Systematically monitors key metrics in new product launches, tracking sales, market share, customer feedback, and more, using data analytics to gain insights for optimizing commercial success in competitive markets.
Comprehensive Patient Journey Analysis
Analyzes patient behaviors, preferences, and experiences with real-world data and feedback to craft tailored marketing strategies, enhancing patient engagement and developing patient-centric solutions in the evolving healthcare sector.
Patient Audit
Harnessing patient-claims data, this robust analytics tool offers granular insights, custom code groups, and versatile data exploration for informed decision-making.
GenAI Interactive Analytics
Revolutionary tool enabling natural language queries for instant analysis from patient-claims data, accelerating decision-making and fostering data-driven actions.
Self-Serve Analytics Sandbox
Empower users to independently access, analyze, and experiment with data, fostering insights and innovation while ensuring governance and security.
Master Data Management
Enhances efficiency in data ingestion, validation, governance, and security, empowering organizations to maintain dependable master data.
Data Acquisition Strategy
Advanced cloud-based app for Life Sciences data acquisition strategy, enabling informed decision-making and actionable insights from diverse sources.
Commercial Data Warehousing
Consolidates diverse commercial data into a centralized repository for integration and analysis, providing actionable insights into market trends, customer behaviors, and product performance.
Patient Data Hub
Acts as a comprehensive repository for patient-related data, enabling organizations to derive insights into demographics and treatment responses, all while maintaining data integrity, security, and privacy standards.
Marketing Data Hub
Integrates diverse marketing data sources into a unified repository, facilitating data-driven decisions, efficient resource allocation, and measurement of marketing initiatives' effects on brand performance and market share.
Data Health Monitor
A specialized tool designed to ensure data integrity, quality, and compliance across operations. It continuously monitors key metrics and indicators related to data quality, completeness, consistency, and compliance with regulatory standards.
We solve for all your needs in the
Commercial Analytics Space
- Commercial Operations
- Marketing & CX
- Market Access
- Commercial Analytics
- Information Management
Affiliation & Target Validation
Call Plan Management
Alignment Maintenance
Incentive Compensation Administration
Salesmate AI
Field Alerts
Allocation Management
Sales Force Sizing
Sentiment Analysis
Next Best Action
Digital Marketing Performance Tracking
Sampling Optimization
Omnichannel Insights
Social & GenAI Intelligence
Customer360
Payer 360
Conversion Maximizer
Pull Through Maximizer
Access Growth Maximizer
Precision Pull Through Targeting
Formulary Event Analyzer
Payer Spine
Comprehensive Deal Analytics
Forecasting Suite
Dynamic Targeting
Launch Performance Tracking
Comprehensive Patient Journey Analysis
Patient Audit
GenAI Interactive Analytics
Self-Serve Analytics Sandbox
Master Data Management
Commercial Data Warehousing
Patient Data Hub
Marketing Data Hub
Data Health Monitor
Faster, Better
and High Returns
Customers love our
Commercial Analytics Cloud ciPARTHENON™
because it enables them to
Respond to Market Events 5X faster, using ready-to-deploy and No Code configurable Apps built for Life Sciences
DRIVE Customer Retention and Revenue Growth by democratizing insights across Departments & Functions
Stay Ahead of competition by using GenAI, Automation & ML to deliver proactive insights in real time
Reduce TCO by leveraging Multi-Tenant, Full-Stack Architecture and pay as you go, per-App pricing.
Recognized in Gartner 2023 Hype Cycle for Data & Life Sciences Commercial Operations
CustomerInsights.AI
Revolutionizing Market Access: The Critical Role of Machine Learning in Pharmaceutical Contracting
Rafi Vartanian
ciPARTHENON™ eliminates point solutions and functional silos to accelerate proactive insight generation while dramatically reducing operational costs.
Operations
Engagement
Access
Analytics
Management
ciPARTHENON - A Gartner Recognized Technology for Everything that is Pharma Commercial
- Multi-Tenant
- No-Code
- Full-Stack
Apps are Easy to Build & Configure and require No Coding EVER
300+ Connectors for Automated Ingestion
Salesforce
Microsoft Excel
OneDrive
Snowflake
Amazon S3
Google Drive
SQL Server
Microsoft Azure
Dropbox
Mariadb
Google Ads
Facebook ads
Hubspot
Client Testimonials
See what our clients have
to say about us.
It’s a pleasure and honor to be working with you all. Not only do you have the smarts and capabilities but are AMAZING people to work with. Thank you all for all the support you have given me and my team.
There is no one out there that does everything that you do on a single platform. The other (big consulting) company could be a competition, but they do all this through people because of their domain knowledge. You are driving all this through a single platform
Customerlnsights was efficient and established trust early through their high level of knowledge and quickly became our partner of choice.
Refreshing to have an IC plan that is not only easy to understand but is legit, transparent and rewards performance!
Been a pleasure working with your team. In particular, love the passion, commitment and curiosity you and the team brings!
I have never seen a room full of field personnel be so excited after seeing a product demo
We asked for some basic data to be shared with some team members here, 24 hours later it is in their hands in a dashboard.
This would take anyone else 2 weeks and require change orders and red tape. Your team works with the same fire in their belly and sense of urgency that I do. I’ve never seen it!!
Your platform has the ability to look at reactive & predictive insights at the same time. This is awesome!!